Ideon Innovation miljonsatsar på kvinnligt entreprenörskap. Inkubatorn har gått ifrån att ha 10% kvinnor i inkubatorn till att 70% av de ansökningar som kommit in under hösten är från kvinnor. Detta är resultatet av projektet The Yes Way som nu har erhållit 1,1 miljon kronor från Vinnova. Fotograf: Olivia Whitehouse Ideon Innovation har sedan ett år tillbaka på olika sätt jobbat med att öka andelen kvinnliga företagare i inkubatorn, något som bland annat gett sig uttryck i den återkommande konferensen ”The Yes Day”. Satsningen har gett stor effekt och idag träffar inkubatorn i Lund fler nya kvinnliga företagare med idéer än manliga. Nu har Vinnova gått in och stöttat projektet med 1,1 miljon
Have you met Martin Kann? He is a marketing and branding advisor at Ideon Innovation. He enriches us with his 30 years of experience within advertising in Sweden, Canada and Denmark and with the glow of being the 7th member and graphic creator of legendary indie band Bob Hund. He helps the start-ups to define their position, core message and brand tonality from an outside-in perspective with simple, straightforward and well-proven methods. This week, we bring you Martin's five best tips! It´s not about what you want to say. It´s about what your customer wants to hear. Put yourself in the customer’s shoes. Is your message still relevant? Don´t bring a knife to a gun fight. If your resources a
December is all about caring and sharing! So we bring you five best tips from Lydia Nicoll - a content marketing pro and a founder of Natively. She held an insightful workshop for Ideon Innovation companies and generously shared how content marketing is done right! Be customer-forward thinking. Everything you do is with the customer in mind: how can you help them, how can you add value to their lives, what stories are they interested in hearing, how can you make their online experience with you more accessible and better? These are the questions you should be thinking about constantly. Research is not helpful- it's necessary. If you don’t thoroughly research keywords, targeted audiences, com
